For a fresh perspective on marketing and branding, talk to Wechsler. Since 1985, we have helped financial and professional firms build brands, communicate ideas, interact with clients and sell their services. To learn more about Wechsler, call us at +1 212 924-3337 or email us.

Law firms have overcome their traditional aversion to marketing and started thinking of themselves as brands. But not all of them define the content and character of their brands equally well.

To survey the state of legal branding, Wechsler analyzed the brands of the world's 25 largest law firms. The results? Not bad for a profession relatively new to marketing. More than half of these brands were rated as having a memorable or distinctive personality. The remainder were mainstream or generic.