Janus asked Wechsler to create a campaign to build awareness of the Janus Capital Funds range that was to be launched to the UK financial intermediary marketplace with a focus on UK multimanagers. For this particular campaign Janus wanted to stress its US investment expertise track record, with a focus on its three investment firms and the six key US equity funds within the fund range. The campaign comprised various components including a print advertisement, a direct mail piece and a brochure.